With just one jar of pickles ($6 investment), I created social content that generated 4M+ views across my personal and Grillo’s channels. The post not only went viral but also sparked engagement from major brands including Rice Krispies Treats, the Washington Nationals, Fruit Roll-Ups, and Cheez-Its—showcasing the power of creative, low-cost content to drive visibility and brand interaction.

I joined JOY 101 at launch as a content and marketing intern, helping shape the brand’s social presence from the ground up. While brainstorming ways to diversify our social strategy, I pitched and created a street interview series—taking it from concept to execution. The content hit right away, pulling in 55K+ views and giving JOY 101 a fresh, engaging format to connect with audiences.

Contributing to the launch and early growth of SLAM Grails, supporting brand positioning efforts to establish SLAM as a credible authority in the collectibles market. Brainstorm, develop, and execute social media content to drive engagement and strengthen SLAM’s presence in the collectibles space.

I spent two years working as a sales rep at the Grillo’s Pickles pop-up in NYC. This year, we noticed the merch wasn’t moving the way it used to, so I grabbed about 20 pieces and tie-dyed/bleach-dyed them myself. The change made the products feel fresh and unique. 6 sold within the first hour, and the rest went fast after. A small creative twist brought something customers were excited to grab.

Concepted and currently piloting a user-generated content (UGC) series for SLAM Grails social platforms in collaboration with Sammy the Benchwarmer. The series spotlights iconic collectibles and “grails,” using storytelling-driven content to spark nostalgia, engage a broad community of collectors, and attract new audiences to the SLAM brand.

Created UGC content for Grillo's Pickles to build fandom around the “Hot or Not” campaign, highlighting the debate between hot and regular pickle spears. Produced street-style content across Boston, capturing and editing on-the-ground interviews to drive engagement and connect with local audiences.

Concepted, co-produced, and piloted the “Joy Makers” social series for Joy 101, which racked up 1M+ views in first two episodes, spotlighting everyday individuals who naturally spread joy in their communities. Each episode features creators, from baristas to balloon artists, highlighting what they do, who they impact, and why it matters. Designed to show how small acts of creativity and kindness can uplift an entire neighborhood, the series launched with its first episode featuring Joel of Bighead Balloons.

For the second year in a row, I activated a grassroots brand moment by handing out pickles to marathon runners, turning a low-cost idea into high-performing social content. The campaign generated more than 10M total views across Grillo’s channels, and over 50k on my personal account - proving the continued momentum of the concept.